What is DECA?

DECA: What is it?

DECA is a student-centered organization whose program of leadership and personal development is designed specifically for students enrolled in marketing education classes.

DECA is the only student organization operating in 50 states, the U.S. Territories, Canada and other regions that attracts individuals to productive careers in marketing, management, business and merchandising. It is a co-curricular organization and serves as an integral part of the classroom instructional program.

DECA is important to the individual student, the school, the business community and its alumni.

Why is DECA important to the business community?

DECA advisors and chapter members take an active part in the development and growth of the communities in which they live and work. Students learn, while still in school, the vocational understanding necessary to compete in marketing, management, business and merchandising careers. These career-oriented young people are actively involved in creative marketing projects directly related to the careers of their choice.

How DECA contributes to our school?

DECA chapter activities contribute substantially to the primary purpose of school to develop well educated citizens who have self-confidence, self-esteem, leadership ability, and an understanding of the American Free Enterprise System. DECA chapters are invariably "showcases" for student achievement and progress, reflecting favorably on teachers, DECA advisors, and school administrators at both the local and state level.

Values

All that we do will be governed by our unrelenting commitment to integrity, leadership development and success.

Symbols & Traditions

The official DECA emblem is a diamond design. Each point of the diamond signifies a working part of the organization. The four points of the DECA diamond are: Vocational Understanding, Civic Consciousness, Social Intelligence and Leadership Development